Male skin care is the fastest growing product category in the cosmetics industry, posting strong growth numbers ahead of the industry as a whole. Developed markets in the U.S., Europe and Asia were the main driver for the growth consisting of office bound professionals who value their appearance as vital to their success. In fact, the male market is expected to grow upwards of 60% in Europe by 2011 to reach a value of 2.5 billion and upwards of 24% in Asia to a total of 4 billion. Key products included anti-aging moisturizers, wrinkle reducers, bronzers and toning gels along with traditional products including shave creams and after shaves.

Davi has created what is truly the only luxury line of skin care products developed exclusively for men. All products are formulated with the Meritage complex of microencapsulated antioxidants and then blended with other select ingredients to address the needs of a man’s skin. A daily regiment program consisting of Davi’s products will help restore, rejuvenate and protect a man’s skin from the daily stressors of the environment as well as the irritation caused by the shaving process. Ron is a Technical Writer and Analyst at AudioStocks, Inc (www.audiostocks.com)