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( World's Strongest Man) The World's Strongest Man is perhaps the best-recognized annual international event in strength athletics.[1] Organized by TWI, an IMG Media company, it is held around the end of September each year. Competitors qualify based on top placings at the World's Strongest Man Super Series events or are invited based on a top placing in selected national or international competitions. Twenty five contestants take part across five heats; the top two in each go through to the final.

Currently, the event sponsor is Robert Marcus, and the top prize is known as the Met-Rx Trophy. For many years the competition was dominated by the Nordic countries; however, the early years of the present decade have seen a growth in the number of strongman competitors from eastern Europe.

The World's Strongest Woman contest was held alongside the men's competition starting in 2001. Women compete in the same disciplines as men but use weights that are considerably lighter.

The concept behind "The World's Strongest Men!", as it was originally named, was developed in 1977 for CBS. In 1982, CBS sold the rights to the BBC, who in turn sold the rights to TWI.

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