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( Niche markets)
Product / Price / Promotion
Placement / Service / Retail
Market research
Marketing strategy
Marketing management
Market dominance
A niche market is a focused targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers. A distinct niche market usually evolves when a potential demand for a product or service is not met by any supply, or when a new demand arises due to changes in society, technology, or the general environment.
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Niche markets Subcategories
Niche markets Articles
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