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( Naver)
Naver (Hangul ???) is the most popular search portal in South Korea. Naver was launched in June 1999, the first portal in Korea that used its own proprietary search engine. Among Naver's innovations was "Comprehensive Search", launched in 2000, which provides results from multiple categories on a single page, and was later possibly benchmarked [1] by Google for its "Universal Search". It has since remained in the lead in the development of Korean search service, adding new services such as "Knowledge Search", launched in 2002, which was later benchmarked[2] by Yahoo! for its Yahoo! Answers. It also provides a wide range of Internet services including a news service with comprehensive coverage from more than 100 media sources, an e-mail service, an academic thesis search service, and a children's portal. In 2005, Naver launched Happybean, the world's first online donation portal, which allows users to find information and make donations to over 20,000 civil society and social welfare organizations. According to comScore, Naver received 2 billion queries in August 2007, accounting for over 70% of all search queries in Korea,[3] and making it the fifth most used search engine in the world, following Google search, Yahoo!, Baidu, and MSN. [4] In early 2008, Naver plans to advance into the Japanese search market with the launch of Naver Japan. Naver was incorporated in June 1999, launching the first South Korean search portal that used an internally developed search engine. In August 2000, it launched the "Comprehensive Search" service. which allows users to get a variety of results from a search query on a single page, organized by type, including blogs, websites, images, cafes, etc. This was five years before Google launched a similar offering with its "Universal Search." In July 2000, Naver was merged with Hangame, South Korea's first online game portal, and in 2001 changed its name to NHN, or Next Human Network. The combination of the country's number one search engine and number one game portal has allowed NHN to remain South Korea's largest Internet company, with the top market capitalization among companies listed on KOSDAQ.[5]
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