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( Consumer) Consumers refers to individuals or households that use goods and services generated within the economy. The concept of a consumer is used in different contexts, so that the usage and significance of the term may vary.

A consumer is a person who uses any product or service. Typically when business people and economists talk of consumers they are talking about person as consumer, an aggregated commodity item with little individuality other than that expressed in the buy/not-buy decision. However there is a trend in marketing to individualize the concept. Instead of generating broad demographic profile and psychographic profiles of market segments, marketers are engaging in personalized marketing, permission marketing, and mass customization.^[1]

In free market or capitalist economies, consumers are presumed to dictate what goods are produced and are generally considered the center of economic activity. Individual consumption of goods and services is primarily linked to the consumer's level of disposable income, and budget allocations are made to maximize the consumer's marginal utility.^[2] In 'time series' models of consumer behavior, the consumer may also invest a proportion of their budget in order to gain a greater budget in future periods. This investment choice may include either fixed rate interest or risk-bearing securities.

Within law, the notion of consumer is primarily used in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users.^[3] A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business.^[4] As potential voters are also consumers, consumer protection takes on a clear political significance.

Consumer Subcategories Consumer Articles New Spanish Consumer Guide Compares Diabetes Meds by Robert Bell The Agency for Healthcare Research and Quality recently released Pastillas para la diabetes tipo 2, a consumer guide aimed at the estimated one in eight Hispanics who take prescription drugs for diabetes. The guide provides information on how to cont... Reviews Of Recumbent Exercise Bikes by Robin OBrien Cycling in a reclined position has been shown to be more comfortable and more ergonomic and just generally a whole lot better for most people rather than cycling on a traditional upright. But finding the best one for an individual's needs can be diff... Anti Aging Skin Care Products, What Every Consumer Should Know. by Loredana Conley In order for an anti aging skin care product to be effective and safe, manufacturers must use care when choosing ingredients. Most anti aging skin care products do not perform as they should. And, cosmetic companies seem to forget that our skin is ... All Natural Age Defying 24K Gold Skin Serum Released to the Wholesale Market for consumers by rob cram Gold Serum Benefits, along with the many benefits of gold, 24k gold age-defying serum nourishes akin with a fusion of natural, soothing ingredients. The damaging effects of aging, sun exposure and pollution are reversed as each component penetrate... Consumer Driven Fee Care Makes a Comeback by Wally Pieper Consumer Driven Fee-For-Service Health Care - Makes A Comeback: Remember when the choice of a doctor was yours and your care and treatment was left to just him/her and not some distant stranger whose only interest is "cost containment" and n... How To Ensure Consumers Buy Safe and Reliable Hoodia Supplements by Vanessa Doctor Hoodia Gordonii is one of the widely acclaimed, and truly popular weight loss supplements in the market today. This supplement is effective, yet it is very expensive. The plant costs as much as $310 USD per kilo, hence it is considered proba... Recumbent Exercise Bike Reviews by Robin OBrien Consumer ratings and reviews of recumbent exercise bikes seem to vary wildly. But how can one person's view be the total opposite of another's? I believe it's because people forget to contrast before they compare. By this I mean they don't compare li... It's A Recumbent, Not A Recumbant Exercise Bike by Robin OBrien Okay, no more lectures. But if you are looking to buy a recumbent exercise bike, you've made the right decision. This type of stationary exercise bike is a recent phenomenon, brought about because manufacturers have redefined their focus away from th... How Organic Consumers Association Provides Us With A Healthy Lifestyle by Muna wa Wanjiru The world that we live in is filled with many different technological advances. While most of these advances are beneficial to us there are some which can harm us. One example of this is the use of genetically modified food. The food whi... A Discount Dental Plan - 6 Powerful Reasons Smarter Consumers Choose One for Their Oral Health by Joe Luna There's no doubt about it; when you decide to take care of your oral health, you make a smart decision. The vast majority of doctors and dentists believe there is some relation between oral health and a persons overall physical health. Howev...