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( Big Apple)
The Big Apple is a nickname or moniker for New York City. It was first popularized in the 1920s by John J. Fitz Gerald, a sports writer for the New York Morning Telegraph. Its popularity since the 1970s is due to a promotional campaign by the New York Convention and Visitors Bureau. Although the history of the Big Apple was once considered a mystery,[1] research over the past two decades, primarily by noted amateur etymologist Barry Popik[2] and Professor Gerald Cohen of Missouri University of Science and Technology,[3] has provided a reasonably clear picture of the term's history. Prior to their work, there were a number of false etymologies,[4] of which the most ridiculous was the claim, subsequently exposed as a hoax[5] and now replaced on the source web site with more accurate information,[6] that the term derived from a New York brothel whose madam was known as Eve.[7] J. P. Smith, with Tippity Witchet and others of the L. T. Bauer string, is scheduled to start for "the big apple" to-morrow after a most prosperous Spring campaign at Bowie and Havre de Grace.[8] Fitz Gerald referred to the "big apple" frequently thereafter.[9] He explained his use in a February 18, 1924, column under the headline "Around the Big Apple"
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